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eCommerce Marketing Techstack
Website Personalization & CRO Use-Cases/w=3840,quality=90,fit=scale-down){kind=icon}
Data Collection/w=3840,quality=90,fit=scale-down){kind=icon}
Bloomreach Engagement Use-Cases/w=3840,quality=90,fit=scale-down){kind=icon}
Analytical Frameworks & eCommerce AnalysesRadical eCommerce Homepage Personalization
Typically, the majority of eCommerce stores offer a uniform shopping experience to all customer segments upon entering the store.
When people hear the term "website personalization," they often associate it with just a couple of elements on the website that can be dynamically modified based on the customer's known information. This usually includes snippets like product recommendations, as shown in the example below:
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From a technical standpoint, it is feasible to implement more extensive personalization strategies that do not compromise the loading speed of a website.
In this brief post, we will demonstrate how we would have crafted homepage experiences for three distinct customer segments commonly found in every eCommerce store:
- First-time visitors: Individuals who are entering the store for the first time.
- Returning visitors who previously added a product to their cart but have not yet made a purchase.
- Returning customers: Individuals who have already made a purchase with our brand.
First-time Visitor Homepage Experience:
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Returning Visitor Homepage Experience:
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Returning Customer Homepage Experience:
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The digital shopping experience offers unprecedented possibilities that were never achievable with traditional brick-and-mortar stores. We now have the capability to create highly customized shopping experiences for various customer segments, leveraging the perfect memory of every action taken by these segments within our store. Additionally, we can utilize any relevant information they have shared with us, such as their shopping intent or price preferences, to further enhance their personalized experience.
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Additionally, we provide a free 45-minute consultation where we can discuss the technical, data collection, and human resource requirements needed to implement impactful website personalization tactics similar to the one described in this post. To schedule a consultation, please visit this link.
Thank you for your time, and we genuinely hope that the information shared in this brief post proves beneficial to you!